Participation in the international exhibition ISM 2026

The company "Zhytomyrski Lasoshchi" took part in the international confectionery exhibition ISM, which was held from February 1 to February 4 in Cologne (Germany). ISM is one of the key global industry events that brings together leading manufacturers, distributors and partners from all over the world.

During the four days of the exhibition, the company's team held dozens of meetings with international partners, presented products, discussed cooperation opportunities and current trends in the confectionery market. Participation in ISM became an important platform for developing the export direction and strengthening the brand's presence in international markets.

Special attention was paid to the prospects of future projects. In particular, the exhibition announced the launch of licensed products in collaboration with Smiley World, the release of which is scheduled for 2026. This cooperation opens up new opportunities for expanding the range and attracting an international audience.

Participation in the ISM exhibition in Cologne confirmed the interest of the international market in Ukrainian confectionery products and became another step in the strategic development of the Zhytomyrski Lasoshchi company.